Πέμπτη, 17 Απριλίου 2008

Web Design and Marketing Solutions for Business Websites


In this book you'll learn how to:

- Implement best practices in corporate web design, with a focus on common sections such as About, Products and Services, Customer Support, and more
- Use e-mail and RSS marketing to stay in touch with customers and prospects
- Apply simple and effective search engine optimization techniques to push your website higher in search engine results
- Advertise the site through e-mail, paid search placement, banner ads, and more
- Write professional, accessible, and usable pages to make your site available to everyone

Summary of Contents
- Chapter 1: Overview
- Chapter 2: Content
- Chapter 3: Accessibility
- Chapter 4: Architecture and Navigation
- Chapter 5: The Homepage
- Chapter 6: The About Section
- Chapter 7: Products and Services
- Chapter 8: Independent Validation
- Chapter 9: The Corporate Blog
- Chapter 10: Customer Support
- Chapter 11: Contingency Planning
- Chapter 12: Legalese
- Chapter 13: Search Engine Optimization
- Chapter 14: Outbound Marketing
- Chapter 15: Online Advertising
- Appendix: Resources

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